The Swimsuit Every Fashion Girl Is About to Own


We’ve been longtime admirers of Pandora Sykes’s vivacious style. She’s bold, playful, and bursting at the seams with personality. Now, thanks to her new swim collab with pal Georgiana Huddart, we can join the fun. Sykes has been friends with Huddart, the creative director for London label Hunza G for the last 15 years. Their capsule collection is a sort of homage to their friendship, and might we say—it’s amazing. So much so, that Sykes shared with Harper's Bazaar that fashion girls like Leandra Medine, Suki Waterhouse, and Yasmin Sewell are getting in on the action.

The pieces are offered in a scene-stealing assortment, like the Denise one piece that features a ruffle mini ballet skirt and comes in a bright tomato red. There’s also the Tracey strapless frill bikini that’s about as cute as they get. There are also non-swim items like a puff-shoulder blouse and a lace-up long sleeve shirt. It’s basically what every fashion girl will be swimming in for the rest of summer, so get yours while you can. If you’re like us and live in the United States, you’ll have to pay for international shipping, but it’s #worthit. See below to see and shop some of our favorites from the collection!  



via Who What Wear http://ift.tt/2aIfruk

Selena Gomez's New Tour Merch Is Like Nothing You've Ever Seen


Selena Gomez, currently in Japan for the latest leg of her worldwide Revival tour, is the latest musician to really step up her tour merch game, following in the footsteps of fellow fashion-loving artists BeyoncĂ©, Kanye West, and Justin Beiber. The star gave a sneak peek of what's to come on stage in Singapore recently and on her Instagram over the weekend, revealing that the collection is a collaboration with the impossibly cool stylist and vintage curator Sami Miro.

From what we've seen so far, the collection won't consist of your typical concert tees, as it's inspired by Gomez's actual tour costumes, many of which were designed by Miro herself. As evidenced by her preview of the merch on Instagram, expect to soon see on Gomez's tour site mesh bodysuits with denim panels across the chest embroidered with SMV (for Sami Miro Vintage). While it remains to be seen when the bodysuit and the rest of the collection will appear on the Revival tour site, the bodysuit is already available for sale on Miro's site.

Keep scrolling to see the Instagrams of the collection and shop the bodysuit before everyone else! 



via Who What Wear http://ift.tt/2auQfnz

Rosie Huntington-Whiteley on the Denim Trend She Didn't Expect to Love


WHO WHAT WEAR: Tell us about the fall/winter collection and the overall idea behind today’s shoot.

PAIGE ADAMS-GELLER: You know, I was thinking about quintessential L.A., and I was really thinking about the music scene in L.A., which is always part of the rock-’n’-roll vibe of my alter ego. I think that I was a British rock star in my past life, and I say that all the time. I was like, “How can we bring that feeling into the collection?”

Then all of a sudden it hit me at like 4 in the morning, 5 in the morning—I was in Mexico, and I was like, “Oh my god, we have to shoot at the Troubadour.” I was like, “This will be amazing.” I really wanted to channel that even rock-’n’-roll vibe a little bit further by being in it, and then I almost wanted it to feel like Rosie was the rock star, or she was getting ready for the concert before and after, and what the vibe would be like, and then even see her on stage. She likes to sing karaoke.

ROSIE HUNTINGTON-WHITELEY: Oh yeah. I’m in my element today. I’m on the stage, the lights are on me, I have a whole band. There’s a wind machine. I’m very happy.

PAG: I used to have a band myself, and so it’s almost like me channeling myself through Rosie and really starring at the Troubadour. We even have a marquee outside that says, “PAIGE featuring Rosie Huntington-Whiteley.” I was like, “This is awesome; it’s like my dream coming true. I’ve never performed here, and now I feel like I am.”

RHW: I’ve had a few phone calls from friends who have driven past the Troubadour on the street and go, “Is there something we don’t know about you? Are you performing at the Troubadour? What's going on?”

PAG: You never know what happens later. We’ll see, maybe.

WWW: What’s your best tip for taking a pair of jeans from day to night?

RHW: I think my best tip to take a pair of jeans from day to night would be switching the shoes up. Often we’re in flat shoes during the day or a more casual pair of booties or sandals, and then in the evening I would put on really sexy high heels or a glamorous pair of boots. Again, maybe changing my top from being a T-shirt into more of a silk shirt. This shirt I have on actually will look really beautiful in the evening, and maybe changing your accessories. I think jewelry really is such a fun way to change up your look. Pretty much all this jewelry I have on is costume jewelry, which is so affordable to make your look fun and easy.

PAG: You took the words out of my mouth. I don’t wear flats ever, but…  

RHW: Me either, actually.

PAG: I was really listening to you, I was going, “Really? You wear flats during the day?” I might go from casual boots like these to a really sexy strappy heel, and then change it up definitely with a silk blouse and a cool blazer, or a really nice leather jacket. There are so many great leather jackets in the collection that you could actually just wear with a T-shirt in the day and then just pop it up a notch with a sexy blouse, but accessories really do make such a big difference, I agree. Putting on the silk scarves, tying cool ties around your neck, and really just changing it up. Just one little thing can take it from morning till moonlight.

RHW: The stylist has taught me that, because she’s just so good at doing all these little details, and it’s really fun to see an outfit transform from being simple or more laid-back to then coming alive with accessories. I think that’s cool; it’s really cool to see it.

PAG: It makes it easier when you’re on the go, too, because you travel so much. Being able to take an outfit and not have to bring five outfits—which I don’t know if I’ve quite learned that when I’m packing—but I try to change it up with accessories, and it makes it a lot easier for packing. Just a couple little things make a big difference.



via Who What Wear http://ift.tt/2aXiNXJ

2 Ways to Wear Sneakers to Work, Courtesy of Olivia Palermo


If we created an athleisure family tree to dissect how the trend came to be such a phenomenon, you’d likely see sneakers at the tip-top. For the last couple of years, there’s been a massive move toward comfortable footwear worn outside the gym. Thanks to street style blogs and even brands like J.Crew that showcase how to style trainers with unexpected closet companions like pencil skirts and sundresses, this traditionally athletic shoe is now a major style ingredient. So major, in fact, that celebrities like Olivia Palermo have slipped out of their pumps and into everything from white leather iterations to bejeweled designer versions.

This brings us to the subject of today’s post. Over the weekend, Olivia Palermo stepped out in Brooklyn wearing two polished ensembles featuring sneakers. The outfits were not only stylish but also totally office-appropriate. And because you know we’re always on the hunt for a new work look, we rounded them up for you to test out this week. Scroll down to see the full ensembles, and shop her sneakers while you’re at it.  



via Who What Wear http://ift.tt/2au8WIk

Must-Have: An Earring So Good That You Only Need One




via Who What Wear http://ift.tt/2atkZ8R

What do Nicole Richie, Buffy, and Atlanta Have in Common?


As women in the digital space, we’re all guilty of spending too much time staring at our screens. But at Create & Cultivate, female entrepreneurs are given the chance to connect with one another face-to-face for once. At the all-day conference in Atlanta at the Mason Fine Arts Center on October 15, professional powerhouses like Nicole Richie, Sarah Michelle Gellar, and Ayesha Curry will come together to lead panels, workshops, and more. The event, other than being a place to network over delicious food and cocktails, is meant to enlighten and inform creative women in the digital space (like you!) on how to better their careers and businesses. Check out the full lineup of speakers and panelists here, and buy your tickets to Create & Cultivate Atlanta ASAP, because trust us, it will sell out.

Have you been to a Create & Cultivate conference before? Tell us in the comments below.



via Who What Wear http://ift.tt/2asVYKF

16 August Birthday Gift Ideas for the Women and Men in Your Life


Whoever said that gift guides have to be reserved for the  holiday season? Here at Who What Wear, we're proponents of year-round gift guides. There always seems to be someone with an upcoming birthday, so you might as well be prepared (gifts purchased in a last-minute haste aren't usually the best gifts).

While we're all for thoughtful gifts, we think the best sort of gift is one that the recipient will actually use. Accordingly, we sourced an assortment of covetable gifts for both women and men this time, and none of them will cause harm to your bank account. For August, we're endorsing a statement-making pair of sunglasses, a couple of cool patriotic pieces, and our new favorite T-shirt. We guarantee that any one of these 16 stylish gifts will bring a smile to the birthday boy or girl’s face and subsequently a feeling of gift-giving success on your part.

Keep scrolling to shop 16 gift ideas for the Leos and Virgos in your life!



via Who What Wear http://ift.tt/2aVsy8O