Business of Fashion’s editor-in-chief Imran Amed sat down with Stella McCartney in London earlier this week to discuss how she built the world’s first sustainable luxury brand and the conversation was filled with interesting tidbits from the designer. McCartney’s brand is renowned for avoiding all animal products, including leather, fur, skins and feathers, which the designer admitted can be a challenge. However, she believes it’s a worthy challenge, and one the larger fashion world should be taking on, telling the audience:
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