In a new profile on Vogue.com, the founder of cult label Reformation, Yael Aflalo, opens up about how the eco-friendly label got its start and grew to become such a huge success. Founded on designing new clothes repurposed from flea market and vintage store finds, we’ve made it very clear that we’re fans of the line, and we’re in good company—everyone from Taylor Swift to Rihanna has been seen rocking the brands ‘70s-tinged pieces. And, according to Aflalo, we’ll have even more reason to lust after their designs next year when Karlie Kloss collaborates with them on a capsule collection. Kloss, who’s an investor in Reformation, is “very fashion, but…also very ethical and earnest,” explains Aflalo. It’s a match made in fashion heaven, and we can’t wait to see what they come up with!
via Celebrity Style and Fashion Trend Coverage | WhoWhatWear.com http://ift.tt/20uS0Gy
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