Brace yourselves (and your wallets)—Chanel has heard our prayers and is finally entering the world of e-commerce, starting today with the rollout of shoppable sunglasses on its website. Offering the brand’s entire sunglasses collection (an impossible feat for its brick-and-mortar stores) customers will be able to compare and contrast their favorites on a virtual black velvet tray—proof that even online shopping can be luxurious. Although the house has tested the multichannel approach in the past, most recently collaborating with Net-a-Porter to sell a capsule collection of fine jewelry, this marks their first longterm effort. And according to WWD, there will be more where this came from, as the brand hopes to debut more accessories categories very soon.
via Celebrity Style and Fashion Trend Coverage | WhoWhatWear.com http://ift.tt/1HrIYhT
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