From Thakoon to Tom Ford, more and more designers are experimenting with the see-now-buy-now model, disrupting the established fashion cycle in favor of a more consumer-friendly approach. For his spring 2017 show at New York fashion week, Alexander Wang announced his collaboration with Adidias Originals during the finale and smartly did a test-run of the see-now-buy-now strategy at the show's afterparty, where pieces from the collaboration were available for purchase. Shortly after, the brand announced a pop-up truck selling the merch would be making stops in New York, London, and Tokyo.
It looks like the experiment went to his liking because now Wang is back at it again with a capsule collection of his spring 2017. Vogue.com announced the exciting news this morning, and while you can already browse the soon-to-sell-out items on the brand's site, you won't be able to make any purchases until tomorrow.
Read on to see what you can shop right now from Alexander Wang's Spring 2017 collection.
via Who What Wear http://ift.tt/2dXeSL4
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