You Won't Believe Which Brand Is Being Sold by Reformation


It's safe to say that when you think Reformation, performance fleece and down puffer jackets are not the first things that come to mind. Their sensibility is more of the flirty, vintage-inspired dress variety. That said, the fact that they're every fashion girl's go-to brand means that they can basically do whatever they want and it will be cool.

One of the benchmarks of Reformation from the beginning has been that they're a sustainable company, using vintage and deadstock materials for all of their pretty pieces. Which makes their endorsement of Patagonia a little less surprising. In the '90s, the outdoor clothing brand was the first to manufacture their pieces from recycled plastic bottles, and they've continued to lead the way in the sustainable fashion arena while maintaining their status as a leader when it comes to outdoor gear.

Today, Reformation launched a curated collection of their favorite Patagonia pieces, styled to a T in true Ref fashion. Keep scrolling to shop them all and be sure to take notes on how to style the slightly rugged outdoor gear like a Reformation-loving fashion girl. 



via Who What Wear http://ift.tt/2dPLwQa

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