As fashion editors, we spend our days looking at the latest trends and stylish girls wearing them. And recently, there have been some cool brands popping up all over our radar. Some you may have heard of before, and others might be completely new, but we’re certain about one thing: You’ll be seeing cool girls wearing all of these by the end of the summer.
There is a lot to love about these rising brands. They feel fresh with unique takes on fashion, which is perhaps why they’re gaining popularity; instead of recycling trends, they’re offering something with an original point of view. And even though these are global brands (based everywhere from Paris to Budapest to Bulgaria), through Instagram, we’ve been able to discover them by way of fashionable girls wearing them—and we predict you’ll be seeing them more and more in the next coming months. Curious to find out what inspires each their designs, we asked each brand to share what defines its ultimate muse and what she is all about.
Keep reading to learn more about these seven on-the-rise brands fashion girls can’t stop wearing.
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