Here's Your First Look at The Entire Erdem x H&M Collection


H&M’s newest designer collaboration is here and there’s so much to covet—from the women’s and men’s collections alike. The cookbook for the new Erdem x H&M collaboration has just released this morning and, citing for the London designer, the pieces are splashed with one perfectly seasonal trend: moody florals.

Opting for rhombic petals on black and maroon backgrounds, the celebrity-loved designer has now translated his vision for a much more mass audience. Specifically that means tons of pretty, lacey dresses for any upcoming affair on your Google calendar as well as logo’d hoodies, graphic tees, playful cardigans—a part of the mens’s collection, but they’re really we see them as all-around crowd pleasers.

Unfortunately you won’t be able to pull the trigger just yet on Erdem’s affordable alternatives. The collection will arrive in H&M store and online officially as of November 2. In the meantime, scroll though every single outfit from the collaboration in the slides ahead and start planning next month’s shopping spree.



via Who What Wear http://ift.tt/2ygfBSP

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