WHO WHAT WEAR: How would you describe your personal style?
NIKKI PENNIE: My personal style is really a mix. It has a bit of a British sensibility, which I call the chic disheveled look, but can go quite bohemian. Living in L.A., you can wear jeans and a T-shirt and make an outfit really cool with a fabulous pair of sunglasses or bag. One of my favorite outfits to wear right now is I have these high-waisted jeans and I’ll wear them with a black bodysuit underneath, a suede jacket, and some cool heels. Then I’ll finish the look with a red lipstick, like Dior’s Rouge 999 ($35).
WWW: How does your personal style play a role in your job as a DJ?
NP: Being a fashion DJ, it’s such an integral part of the job. The DJ used to be just someone in the corner of the room playing music; now it’s the key thing of the event, and they set the tone and ambience. It’s all about the glamour of it. So there’s always a look, from the makeup and hair to the outfit. Harley Viera Newton, Hannah Bronfman, and Chelsea Leyland, everyone has their unique style, and it comes across in how they put clothes together and that’s their DJ personality. I think that’s really important.
WWW: Is there a piece you’re always wearing at work?
NP: A friend of mine, designer Corto Moltedo, has a bag line, and years ago I bought this clutch bag. It’s gold metallic and in the shape of a cassette. I always put my computer in that and take it to gigs. I feel like it brings me luck, and everyone always comments on it because it’s such a unique thing that I just happened to have before I was even a DJ.
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