Behind the Seams: The Who What Wear Summer Dress


We define the perfect summer dress with words like effortless, stylish, and versatile. The idea of having a go-to piece that you can throw on and feel instantly amazing in sounds like a no-brainer, which is why we couldn’t help but design a ton of them for our collection at Target this month!

Today, in our second installment of Behind the Seams, we’re spotlighting our printed midi dress, which makes for a smart investment with its carefree, bohemian air (did we mention it’s only $35?).

Scroll down to see how the frock went from sketch to sample, and read on to hear from our co-founders, Hillary Kerr and Katherine Power, on why they wanted to make this piece in particular.



via Who What Wear http://ift.tt/28S3K0D

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