Although niche fashion magazines like i-D and Dazed & Confused set this trend years ago, with each scaling back to 6 issues a year in 2009 and 2013, respectively, Teen Vogue is the first mainstream American fashion title to do so, signaling what could be a shift in the industry at-large. The news comes right on the heels of an announcement from InStyle UK that they’ll be shutting down their print editions altogether to focus solely on digital, causing many to wonder if their US counterpart might follow suit.
Industry insiders, willing to comment only under anonymity, seem conflicted. One media editor attributed the change to Teen Vogue’s younger audience, a digitally-native cohort with less interest in or familiarity with print. As for whether the change will be industry-wide? She’s not convinced. But another experienced fashion writer worried that the magazine might follow in Lucky’s footsteps, dissolving entirely a few months after announcing their print reduction.
While that route is certainly possible (in 2016—what isn’t?) it’s worth noting how robust the Teen Vogue brand remains today. They’ve received special acclaim for their forward-thinking coverage of the political and social issues that have become almost impossible to separate from the fashion world, increasing their loyal fan base as a result. Now, given the time and space to dive deeper into such topics in every issue, it’s not hard to see how that same base will be eager to scoop up (and hold onto) a tangible piece of a brand they already love.
via Who What Wear http://www.whowhatwear.com/fashion-magazines-collectors-items
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