WWW: You just opening your first stand-alone store this month, as well. Why did you wait this long to do so?
MW: It really came organically. Megan and I, when we started Monrow, we both were like, never want to get into retail. I was always looking for a place to put our stuff for sample sales, and I just could never find the right place. Then I stumbled upon this Venice shop, and all the stars aligned. We just decided to take the leap because it was the right location, and it was just a place where we could show all the product that we have, and it’s a way to show your viewpoint to the customers versus the buyers. We do 60 new styles a month, 11 deliveries a year, and like 40 of them get produced, and there’s just so much that people don’t get to see.
WWW: Wow. So if you didn’t have that one-on-one customer experience before, how did you connect with customers at the start?
MW: It was really what celebrities were wearing; there weren’t any bloggers or influencers. We really got put on the map by Rachel Bilson when she was wearing our Kate tee, and that got us into Teen Vogue, and just that kind of celebrity placement really launched us back then because that’s where people were looking for their fashion influence.
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