Fashion blogger turned influencer Chiara Ferragni, has quite an impressive résumé. The social media star has found massive success with her footwear and accessories line, Chiara Ferragni Collection (case in point: the brand's revenue reached $20 million last year), and she was the focus of a Harvard Business School case study. She's clearly doing something right. So what's next on her list of impressive accomplishments? Landing in the number one spot of Forbes' Top Influencer list in the fashion category.
Forbes partnered with influencer analytics firm Traackr to measure each social media star's reach (or audience size), resonance, and relevance. And with the help of a social insight platform, Captiv8, they weighted each influencer's potential for earnings per post according to the size of their following.
That's how the magazine landed on Chiara as the top fashion influencer. We're curious if she ever imagined such success when she first started her blog (or visual diary as she calls it) back in 2009. Nonetheless, she is the first to admit that she has an amazing life, but, there is a lot of work that goes into it that we, as avid followers, don't always see.
Clearly, all of her hard work and dedication has paid off. And we can't wait to see what next year has in store for her. She is joined by other impressive entrepreneurs, including Leandra Medine of Man Repeller and Song of Style's Aimee Song.
Scroll down to shop our favorite pieces from the Chiara Ferragni Collection, then head to Forbes to see her full interview and the complete list of influencers.
via Who What Wear http://ift.tt/2wX1i3c
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