This Is Why You Actually Shop at Zara So Much

If you're anything like us, you can't get enough of Zara. Right? Well, as Business Insider pointed out, Zara's unique business plan of stocking very little and updating often is what keeps consumers coming back for more, as well as social media like Instagram, which teases new products. Furthermore, unlike other retailers, Zara pays close attention to what consumers actually want. As the article mentioned, "The company pays attention to today's demanding consumer who wants to look like the models she sees on Instagram. And at a time like Fashion Week, the impossible—looking like a runway model—has become a viable reality."

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