January Jones Loves This Emerging SoCal Label as Much as We Do


We could never truly choose in the L.A. versus NYC debate, especially on the style front. Both coasts have their tried-and-true signatures, but when it comes to all things laid-back, cool, and Bohemian, the SoCal fashion capital takes the cake.

It's a no-brainer then that brands embracing that certain effortless yet elevated aesthetic emerge from the city in droves. One of our current favorites is Dôen, started by a sister duo of fashion-industry veterans. Still less than two years old, the label has already amassed a mega following—celebrities included—thanks to an overtly vintage vibe in its ultra-wearable pieces (think flowy caftans, '70s-era prints, and cozy knitwear). January Jones recently wore one of Dôen's printed maxi dresses to the Malibu Chili Cook-Off—styled with braided metallic sandals and layers of jewelry, it embodies that perfect lady of the canyon feel that's oh-so covetable during California summers.

Scroll to see and shop her look.



via Who What Wear http://ift.tt/2wOo9RG

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